When local designer Claudia Moruzzi asked me what my 'bedtime ritual' was, I was ashamed to say there is less ritual and more rush. After a massive day of running my business, I usually read for a little while until the Kindle falls out my hand (and my cat, Tofu, sits on it like a roosting chicken). Let's not even get started on what I wear to bed. I think I finally threw away my old island-print bottoms from university last year when the elastic waist wore out! Claudia is looking to change how women sleep through her beautifully-made sleepwear range inspired by old world romance. Often we think we don't have time for rest, for recreation, for our friends, believing that deadlines and emails are more important. Claudia's range is a softly uttered statement that we do have time, and should use more of it to nurture ourselves.
I interviewed her to hear more about the range in her own words.
1. Tell us a little bit about your brand:
I’d have to say my main focus has been to create a brand with integrity. I know that word is so overused these days, but I want to offer a small, limited collection that is beautifully constructed and made from high quality fabric that makes you want to have it against your skin. Even though online stores have a tendency to be a bit impersonal, I want to be able to provide a friendly, open atmosphere, so I can get to know my customers in the same way I would if they were walking into a bricks and mortar store.
2. What inspired you to start a sleepwear range?
I love sleep and everything to do with sleep and leisure. As soon as I get home I’m getting out of my day clothes, washing my face and getting comfortable for the evening. I have struggled to find sleep and leisure wear that I liked and made me feel beautiful. After studying fashion and not really being sure what I’d like to do, I was sitting daydreaming (when I should’ve been paying attention to a discourse!) and suddenly I realised that obviously I should design sleepwear. I couldn’t find what I wanted so I knew there were others out there who felt the same way.
3. Do you think women make enough time for themselves?
I think that women feel guilty when they take time for themselves. I think we’ve convinced ourselves that it’s somehow selfish, or worse yet, that it’s admirable to be so busy that you don’t have time for anything you love or investing in yourself. I really believe that investing in your health and well-being benefits those around you so much more than placing yourself at the bottom of your list of priorities.
4. What is your favourite item in the range and why?
Gosh! This is a tough question! I love wearing each piece - I should know - I’ve spent a lot of time researching this (which basically means I lounge around a lot!). If I *have* to choose, I would say the Joanne Nightdress is the one I most enjoy sleeping in. I love the length and the volume. It feels floaty and quaint, and I really feel as though I’ve stepped into a kinder era.
5. What is your favourite cozy stay-in-bed-all-day read?
I read such a wide variety of books, that this question is impossible to answer! Lately I have been a bit obsessed with books set during WWII, and really loved The Invisible Bridge by Julie Orringer. Then I also love books with a little magic and whimsy like The Strange and Beautiful Sorrows of Ava Lavender by Leslye Walton. My laugh-out-loud-and-embarrass-myself book is Hyperbole and a Half by Allie Brosh.
Here are a few pics of my favourite pieces:
Visit Claudia's website to see the full range and treat yourself. You deserve it!